Ok so really, the headline was going to read something less salubrious but I’m friends with my dad on Facebook.

You see, Virgin honey is pure, small batch honey from Virginia. Geddit? A (what I thought) clever play on words. Simple.

Being a part of the marketing industry, I thought I knew all the pitfalls of starting a brand. So ….URL bought, ABN done, business name registered. Google check that there weren’t others listed by that name (there is but not in Qld).

It wasn’t until I told a colleague what the name was that I found out my very big mistake.

Friends of you are looking for my website google word search … not google videos!